Planning a group stay in Myrtle Beach is a different job from booking a holiday. You are solving for a room block, a space where everyone can sit down together, and a location people can find. Amenities matter less than logistics.
Here is how to shortlist a Myrtle Beach resort for a group, and where Sands Resorts fits.
Start with the room where everyone sits down
Almost every group trip has one moment that needs a room: the welcome session, the rehearsal dinner, the awards breakfast, the family meal on the last night. Size that room first, because it is the constraint that eliminates properties fastest.
The meeting space is shared across our resorts and sits at North Shore Oceanfront Hotel: 14,000 square feet of flexible meeting space, in six meeting rooms ranging from 1,000 square feet to 6,000 square feet, for groups of up to 400 attendees. Full detail is on the meetings and events page.
If your group is 40 people who need one dinner together, that is a very different room from 300 people in rounds with a stage. Give the number and the setup when you inquire — it saves a round of emails.
Know which kind of group you are
Group sales handles these as distinct categories, and saying yours up front gets you to the right person:
- Corporate and business meetings
- Weddings
- Social events
- Family reunions
- Tournaments, sports and golf groups
- Tour groups
- Religious groups
They are not interchangeable. A sports team needs early breakfast and late check-in; a wedding needs a room for the party and somewhere for people to get ready; a corporate group needs the meeting room quiet and the wifi to hold up. Start the request at Sands Resorts group sales or call 843-692-5266.
Check what the group gets outside the meeting room
The session ends and then you have forty people with an afternoon. An oceanfront property with things on site solves that without a coach or a car park run.
Both of our resorts are oceanfront in northern Myrtle Beach, one avenue apart. Both have the beach, an oceanfront outdoor pool and an indoor pool, and both have the Sands Resorts Waterpark on site. North Shore guests get free admission; at Sand Dunes it is included whenever the stay is booked through Sands Resorts, directly or through a travel site. North Shore has Salt & Lime for a group dinner that does not need a bus.
Think about where the block sleeps
Bigger groups often split. If part of your party wants a hotel room and part of it is families who want a condo with bedrooms, having both within a block of each other is genuinely useful — Sand Dunes covers one-, two- and three-bedroom suites, villas and condos across eight buildings, and North Shore covers seven room types from oceanview rooms and studios to penthouses.
Ask about splitting a block across the two properties. For a reunion where half the family wants space and half wants simplicity, that is often the better answer than forcing everyone into one building.
Ask the awkward questions early
Get these on the table in the first conversation rather than the last:
- What is the minimum size for a room block, and by when do rooms release?
- What catering is available, and can you bring your own for some events?
- Where does a coach park, and where do 60 cars go?
- What does the group get with waterpark and pool access, and does it apply to every room in the block?
- What happens to an outdoor event if the weather turns?
We do not publish blanket answers to these because they move with the season, the size of the block and the space you book. Group sales will give you the real numbers for your dates.
Start the conversation
Tell us the dates, the head count, whether you need a room to sit down in, and what kind of group you are. We will come back with what fits — and if the honest answer is that your group is too large or too small for what we have, we will say so.
Group sales: 843-692-5266. Or send the details through the group inquiry form.

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